Meaningful websites and applications for progressive brands and organizations.

We design stuff that matters.

We help you discover, design and validate web based solutions for your customers by becoming invested advocates of your brand.

What We Do

UX, Design & Consulting

We Strategize


We Ideate & Iterate


We Make Stuff


Our experience has shown us how to bring a smart, agile approach to traditional user-centred design so we quickly shed bad ideas and nail down the good ones.

With this approach, we iterate concepts from sketch to prototype so we can validate designs early and often to help achieve user satisfaction and business happiness.

Need Some Help?

Contact Us!

 

The Gathering

Shaun Majumder & Friends

UX, Strategy, Web Design, Mobile

An annual celebration of Fire, Food and Music, drawing people from NL and beyond to come experience the abundance of wild isolated beauty of Burlington, Middle Arm and Smith's Harbour.

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Our Work

Experience across a diverse range of industries

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BC Children's Hospital Foundation

User Experience Design

A very content heavy website with no seemingly obvious flow, we redesigned the page structures of the BC Children’s website to accommodate a new and scalable information architecture and more natural navigation experience.
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Hacking Health

User Experience & Visual Design

Implementing design process that transformed a movement with a hacking culture into an organization ready to take on the world.
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Greenpeace

User Experience Design

Working with Greenpeace campaign managers, we brainstormed, designed, and supported development of the Save The Arctic website and game to bring wider awareness of the destruction of the North.
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Burpee Seed Co.

Website Redesign

We supported a complete redesign and re-architecture of the shopping experience of Burpee.com, providing detailed product page architecture, account management, e-commerce transactional processes, as well as the design of email communications.
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On The Farm Market

Digital Strategy & User Experience Design

Working locally in Squamish, EthicalUX is providing digital strategy and user experience design to the On the Farm Market businesses.
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Polygon Homes

Art Direction & Web Design

Providing art direction, website and interaction design for the Polygon website, a modern, photographic design humanized the experience. A modular design enabled the site to scale with their success and retain the character and values of the business.
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Cohere

Brand Concept, Design System, ID, Web

Distributed start-up disrupting how we pay, build community and support charities.
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Just Eat It.

Web

A Food Waste Movie.
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"It’s not where you take things from
– it’s where you take them to."

Jean-Luc Godard

2014 Design Samples (PDF)

Who We Are

Meet The Ethical UX Partners

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Jason Cyr

Partner & Product Design

Jason has over 15 years of experience in software application design and development and has been the founder of a successful UX agency as well as a funded mobile technology startup. Jason is responsible for business/corporate development, sales and product design... and bad@$$ 80’s playlists--honest.
@jasncyr
LinkedIn

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Jesse Korzan

Partner & Designer

Jesse is an award-winning designer and Creative Director with over a decade in user experience, web design, and marketing. Jesse is responsible for Creative Direction and design.

@jessekorzan
LinkedIn

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David Olsson

Partner & Innovation

David has more than 18 years of experience innovating, designing, leading, and building software that has mattered across a number of verticals and industries. David is responsible for innovative technologies, business development, and user experience strategy, as well as awkward animal metaphors #deadhorseflagellated.
@sodanovels
LinkedIn

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Darrel Houle

Partner & Designer

Darrell has over 12 years of experience developing and designing websites and software applications for organizations that are working to make a difference in the world. Darrell is responsible for user-centred design practice, is our social responsibility expert, and possesses the finest moustache we’ve ever met.
@dmancan
LinkedIn